TY - JOUR
T1 - ‘When you realise your dad is Cristiano Ronaldo’
T2 - celebrity sharenting and children’s digital identities
AU - Jorge, Ana
AU - Marôpo, Lidia
AU - Neto, Filipa
N1 - Publisher Copyright:
© 2022 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022
Y1 - 2022
N2 - Sharenting, or the practice of sharing one’s parenting or information about one’s children on social media, occurs in an increasingly platformized digital culture, where visual formats are central across participatory and commercial repositories. This paper investigates the articulation between sharenting as performed by celebrities and the wider construction of children’s digital identities. Through qualitative content analysis, this research looks at how Cristiano Ronaldo, the most-followed individual on Instagram since 2018, his partner, and his mother shared information about his children on that social media platform between 2018 and 2020. Through manual exploration, we searched for Ronaldo’s children across a variety of digital spaces. Our analysis reveals that sharenting on Instagram engages audiences through the portrayal of children as the parents’ extended self. Content from Instagram and news media is appropriated in vernacular and commercial digital spaces for conflicting affects: the cute father-son dyad, and the son as extension of the uber-famous, vain father. This extreme case shows how the digital identities of children of celebrities are widely public, formed by the everyday, intimate content of the family’s life, which is persistent and collectively recreated by news media, vernacular culture, and commercial platforms. Keywords: Instagram; memes; football; affect; family; social media
AB - Sharenting, or the practice of sharing one’s parenting or information about one’s children on social media, occurs in an increasingly platformized digital culture, where visual formats are central across participatory and commercial repositories. This paper investigates the articulation between sharenting as performed by celebrities and the wider construction of children’s digital identities. Through qualitative content analysis, this research looks at how Cristiano Ronaldo, the most-followed individual on Instagram since 2018, his partner, and his mother shared information about his children on that social media platform between 2018 and 2020. Through manual exploration, we searched for Ronaldo’s children across a variety of digital spaces. Our analysis reveals that sharenting on Instagram engages audiences through the portrayal of children as the parents’ extended self. Content from Instagram and news media is appropriated in vernacular and commercial digital spaces for conflicting affects: the cute father-son dyad, and the son as extension of the uber-famous, vain father. This extreme case shows how the digital identities of children of celebrities are widely public, formed by the everyday, intimate content of the family’s life, which is persistent and collectively recreated by news media, vernacular culture, and commercial platforms. Keywords: Instagram; memes; football; affect; family; social media
KW - COMUNICAÇÃO
KW - INSTAGRAM
KW - REDES SOCIAIS
KW - IMAGEM
KW - FUTEBOL
KW - FAMILIA
KW - COMMUNICATION
KW - INSTAGRAM
KW - SOCIAL NETWORKS
KW - IMAGE
KW - FOOTBALL
KW - FAMILY
UR - http://hdl.handle.net/10437/12620
UR - http://www.scopus.com/inward/record.url?scp=85126102528&partnerID=8YFLogxK
U2 - 10.1080/1369118X.2022.2026996
DO - 10.1080/1369118X.2022.2026996
M3 - Article
SN - 1369-118X
VL - 25
SP - 516
EP - 535
JO - Information Communication and Society
JF - Information Communication and Society
IS - 4
ER -