TY - JOUR
T1 - Selecting lifestyle entrepreneurship recovery strategies
T2 - A response to the COVID-19 pandemic
AU - Dias, Álvaro Lopes
AU - Silva, Rui
AU - Patuleia, Mafalda
AU - Estêvão, João
AU - González-Rodríguez, Maria Rosario
N1 - Publisher Copyright:
© The Author(s) 2021.
PY - 2022/1
Y1 - 2022/1
N2 - The devastating context of the Covid-19 pandemic has created a new reality in which tourism has practically come to a standstill, a situation that must be reversed. This study focuses on the revitalization of businesses run by lifestyle entrepreneurs, a very significant class, of pivotal importance in innovation in the tourism sector. Specifically, this study aims to identify the most relevant indicators to select the recovery strategies of these entrepreneurs. Using the Delphi method combined with the Q-sort technique, a ranking of the indicators was produced on the basis of input from a panel of 26 senior managers and academics. The top five indicators were: creativity and innovation, level of innovation, qualification, startups number, and turnover volume. Findings reveal that the priority is on innovation and the qualification of the entrepreneurs. Only afterward do the traditional indicators of competitiveness of tourist destinations emerge.
AB - The devastating context of the Covid-19 pandemic has created a new reality in which tourism has practically come to a standstill, a situation that must be reversed. This study focuses on the revitalization of businesses run by lifestyle entrepreneurs, a very significant class, of pivotal importance in innovation in the tourism sector. Specifically, this study aims to identify the most relevant indicators to select the recovery strategies of these entrepreneurs. Using the Delphi method combined with the Q-sort technique, a ranking of the indicators was produced on the basis of input from a panel of 26 senior managers and academics. The top five indicators were: creativity and innovation, level of innovation, qualification, startups number, and turnover volume. Findings reveal that the priority is on innovation and the qualification of the entrepreneurs. Only afterward do the traditional indicators of competitiveness of tourist destinations emerge.
KW - Disaster recovery
KW - decision-making
KW - destination management organizations
KW - innovation
KW - marketing strategies
UR - http://www.scopus.com/inward/record.url?scp=85100862830&partnerID=8YFLogxK
U2 - 10.1177/1467358421990724
DO - 10.1177/1467358421990724
M3 - Article
AN - SCOPUS:85100862830
SN - 1467-3584
VL - 22
SP - 115
EP - 121
JO - Tourism and Hospitality Research
JF - Tourism and Hospitality Research
IS - 1
ER -