TY - JOUR
T1 - Post-pandemic recovery strategies
T2 - revitalizing lifestyle entrepreneurship
AU - Dias, Álvaro
AU - Patuleia, Mafalda
AU - Silva, Rui
AU - Estêvão, João
AU - González-Rodríguez, Maria Rosario
N1 - Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022
Y1 - 2022
N2 - The pandemic resulting from COVID-19 disease has brought about an unprecedented crisis to tourism destinations, resulting in an almost complete shutdown of tourist flows. Whereas disaster recovery models focus on prevention and preparedness, the post-pandemic recovery strategies are underexplored, particularly in relation to the highly representative group of small-scale businesses run by tourism lifestyle entrepreneurs (TLEs). An integrated framework for Destination Marketing Organization (DMO) strategic thinking is developed using the Delphi method with Q-sort technique. Findings from a 26-element expert panel emphasize the priority of creating a favorable environment for small-scale business development and supporting the provision of resources and capabilities. After this initial effort to strengthen these fragile businesses, it is essential to increase their communication capacity, a common limitation of TLEs, allowing these entrepreneurs to access niche markets more suited to the business and lifestyle they run. With stronger businesses, DMOs can enhance destination competitiveness and innovation, stimulating cooperation and networking.
AB - The pandemic resulting from COVID-19 disease has brought about an unprecedented crisis to tourism destinations, resulting in an almost complete shutdown of tourist flows. Whereas disaster recovery models focus on prevention and preparedness, the post-pandemic recovery strategies are underexplored, particularly in relation to the highly representative group of small-scale businesses run by tourism lifestyle entrepreneurs (TLEs). An integrated framework for Destination Marketing Organization (DMO) strategic thinking is developed using the Delphi method with Q-sort technique. Findings from a 26-element expert panel emphasize the priority of creating a favorable environment for small-scale business development and supporting the provision of resources and capabilities. After this initial effort to strengthen these fragile businesses, it is essential to increase their communication capacity, a common limitation of TLEs, allowing these entrepreneurs to access niche markets more suited to the business and lifestyle they run. With stronger businesses, DMOs can enhance destination competitiveness and innovation, stimulating cooperation and networking.
KW - Covid-19
KW - DMO
KW - destination competitiveness
KW - entrepreneurship
KW - recovery strategies
UR - http://www.scopus.com/inward/record.url?scp=85101651976&partnerID=8YFLogxK
U2 - 10.1080/19407963.2021.1892124
DO - 10.1080/19407963.2021.1892124
M3 - Article
AN - SCOPUS:85101651976
SN - 1940-7963
VL - 14
SP - 97
EP - 114
JO - Journal of Policy Research in Tourism, Leisure and Events
JF - Journal of Policy Research in Tourism, Leisure and Events
IS - 2
ER -