O medo do consumo solitário: comentários em canais infantojuvenis de YouTube do Brasil e de Portugal

Sociotechnical networks both promote the appearance of social news and reinforce old dynamics: fears, passions, dreams, expressions. YouTube, through its algorithm and tools, gives rise to interpersonal dynamics and identity perceptions, both in production and consumption. In this sense, in this study we analyzed 500 comments on the 10 most consumed children’s YouTube channels in Brazil and Portugal, perceiving different dynamics in productions, as well as similarities and imitations in consumption and expression in relation to consumption. However, what stood out most in this study was the revelation of a widespread fear of loneliness in the cultural consumption of products and trends on YouTube. Realizing what is being consumed online seems to be a social thermometer used by young people to feel present and connected.