Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective

Bruno Sousa, Annaelise Machado, Márcia Gonçalves, Lara Santos, André Catarino

Resultado de pesquisarevisão de pares

1 Citação (Scopus)

Resumo

This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed conceptual model to understand some of the main determinants of tourist demand in fashion tourism environments and their behavioral intentions (i.e., satisfaction and loyalty). Fashion tourism is a niche market segment that evolved out of three major sectors: creative tourism, cultural tourism, and shopping tourism. Fashion tourism can be defined as the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers, and host communities, with people traveling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion. The present study represents an important contribution in relation to the management of tourist destinations and the development of the relationship with the consumer. This manuscript is an aid to marketing and management in specific contexts of fashion tourism. The present study has as its main limitation its embryonic stage, not including collection of primary data or development of an empirical study.

Idioma originalInglês
Título da publicação do anfitriãoAdvances in Tourism, Technology and Systems - Selected Papers from ICOTTS 2022
EditoresAntónio Abreu, João Vidal Carvalho, Dália Liberato, Iván Suazo Galdames
EditoraSpringer Science and Business Media Deutschland GmbH
Páginas399-407
Número de páginas9
ISBN (impresso)9789811999598
DOIs
Estado da publicaçãoPublicadas - 2023
EventoInternational Conference on Tourism, Technology and Systems, ICOTTS 2022 - Santiago
Duração: 3 nov. 20225 nov. 2022

Série de publicação

NomeSmart Innovation, Systems and Technologies
Volume340
ISSN (impresso)2190-3018
ISSN (eletrónico)2190-3026

Conferência

ConferênciaInternational Conference on Tourism, Technology and Systems, ICOTTS 2022
País/TerritórioChile
CidadeSantiago
Período3/11/225/11/22

Nota bibliográfica

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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