TY - JOUR
T1 - Mapping the wine visit experience for tourist excitement and cultural experience
AU - Santos, Vasco
AU - Dias, Alvaro
AU - Ramos, Paulo
AU - Madeira, Arlindo
AU - Sousa, Bruno
N1 - Publisher Copyright:
© 2021 Australia and New Zealand Association of Leisure Studies.
PY - 2023
Y1 - 2023
N2 - This study aims to examine and estimate the relationships between wine involvement, cultural experience, winescape attributes, wine excitement and sensorial attraction in two different wine tourism destinations and the antecedent role of wine involvement as the starting point that enhances the other dimensions. Survey data was analysed using structural equation modelling. Results reveal a direct relationship of wine involvement, winescape attributes, and sensorial attraction in the cultural experience and wine excitement of wine tourists. Furthermore, the mediating role of winescape attributes and sensorial attraction was identified in the relationship between wine involvement cultural experiences. These results allow wine marketeers and decision-makers to map the different stages in a wine tourism experience and to combine the use of these five different wine tourism dimensions to deliver a superior cultural experience.
AB - This study aims to examine and estimate the relationships between wine involvement, cultural experience, winescape attributes, wine excitement and sensorial attraction in two different wine tourism destinations and the antecedent role of wine involvement as the starting point that enhances the other dimensions. Survey data was analysed using structural equation modelling. Results reveal a direct relationship of wine involvement, winescape attributes, and sensorial attraction in the cultural experience and wine excitement of wine tourists. Furthermore, the mediating role of winescape attributes and sensorial attraction was identified in the relationship between wine involvement cultural experiences. These results allow wine marketeers and decision-makers to map the different stages in a wine tourism experience and to combine the use of these five different wine tourism dimensions to deliver a superior cultural experience.
KW - Wine tourism
KW - sensorial attraction
KW - wine excitement
KW - wine involvement
KW - wine marketing
KW - winescape attributes
UR - http://www.scopus.com/inward/record.url?scp=85120164006&partnerID=8YFLogxK
U2 - 10.1080/11745398.2021.2010225
DO - 10.1080/11745398.2021.2010225
M3 - Article
AN - SCOPUS:85120164006
SN - 1174-5398
VL - 26
SP - 567
EP - 583
JO - Annals of Leisure Research
JF - Annals of Leisure Research
IS - 4
ER -