Fashion Media and Art Performance Art as a Language in a Fashion Show

Through a reflection on the phenomenon of the fashion show, this essay proposes an interconnection between two creative areas, fashion and performance art. Based on the manifestation of clothing, the fashion show is seen as an artistic exhibition that goes beyond the simple display of garments and accessories. The ephemeral nature of the fashion show is also explored, emphasizing its importance as a celebration of the passage of time and the impermanence of life as a cultural, social, and emotional expression that transcends its utilitarian function, inviting spectators to immerse themselves in a world of beauty, fantasy, and self-expression. The essay proposes an innovative approach, associating themes such as fashion, performance art, and technology, emphasizing the relevance of performance as a tool for critical reflection on contemporary society and fashion images. The aim is to create an immersive and engaging experience for the spectator in physical and digital spaces through a fusion of visual art, performance, and fashion. The article's central hypothesis emphasizes the need to transform a fashion show into a striking and high-impact event, redefining not only the individual nature of the show but also the role of fashion in contemporary society and its relationship with other forms of artistic and cultural expression.