Factors Affecting Impulse Buying Behavior of Consumers

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65 Citações (Scopus)

Acesso ao documento

@article{70120f64a64041e2b53075e18537deb8,

title = "Factors Affecting Impulse Buying Behavior of Consumers",

keywords = "consumer behavior, emotional influences, impulse purchase, marketing strategies, purchase intention",

author = "Rodrigues, \{Rosa Isabel da Costa Vicente\} and Paula Lopes and Varela, \{Miguel Nuno Vieira de Carvalho DAbreu\}",

year = "2021",

month = jun,

day = "2",

doi = "10.3389/fpsyg.2021.697080",

language = "English",

volume = "12",

journal = "Frontiers in Psychology ",

issn = "1664-1078",

publisher = "Frontiers Media SA",

}

TY - JOUR

T1 - Factors Affecting Impulse Buying Behavior of Consumers

AU - Rodrigues, Rosa Isabel da Costa Vicente

AU - Lopes, Paula

AU - Varela, Miguel Nuno Vieira de Carvalho DAbreu

PY - 2021/6/2

Y1 - 2021/6/2

KW - consumer behavior

KW - emotional influences

KW - impulse purchase

KW - marketing strategies

KW - purchase intention

UR - http://www.scopus.com/inward/record.url?scp=85108166553&partnerID=8YFLogxK

U2 - 10.3389/fpsyg.2021.697080

DO - 10.3389/fpsyg.2021.697080

M3 - Article

AN - SCOPUS:85108166553

SN - 1664-1078

VL - 12

JO - Frontiers in Psychology

JF - Frontiers in Psychology

M1 - 697080

ER -