Resumo

The COVID-19 pandemic has created several challenges for all organizations. However, Nonprofit Organizations (NPOs), due to their unique specificities, when compared to other types of organizations, face unique challenges. NPOs are extremely vulnerable during crisis, although the literature suggests that it is not known to what extent these organizations are prepared to deal with crises and have proper crisis management and planning strategies. Given this literature gap, this research aims to better understand the impact of this crisis on Portuguese NPOs through the research question: What is the impact of a crisis like COVID-19 on NPOs’ perceptions of crisis management and planning? A mixed method is used, including document analysis, qualitative interviews, and a quantitative methodology through a questionnaire survey. Study 1 provides an explanation on why Portuguese NPOs had no planning and were unprepared to cope with the COVID-19 pandemic. Study 2, comprising a larger sample, diagnoses and suggests an insufficient level of planning and preparedness as the main finding, substantiated by the lack of planning activities, teams, infrastructures, and communication practices. The findings of each study, implications, and avenues for future research are addressed.

Idioma originalInglês
Título da publicação do anfitriãoUniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector - Selected Papers from XXI International Congress on Public and Nonprofit Marketing IAPNM 2022
EditoresAna Maria Soares, Beatriz Casais
EditoraSpringer Nature
Páginas79-99
Número de páginas21
ISBN (impresso)9783031290190
DOIs
Estado da publicaçãoPublicadas - 2023
Evento21st International Congress on Public and Nonprofit Marketing, IAPNM 2022 - Braga
Duração: 7 jul. 20228 jul. 2022

Série de publicação

NomeSpringer Proceedings in Business and Economics
ISSN (impresso)2198-7246
ISSN (eletrónico)2198-7254

Conferência

Conferência21st International Congress on Public and Nonprofit Marketing, IAPNM 2022
País/TerritórioPortugal
CidadeBraga
Período7/07/228/07/22

Nota bibliográfica

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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