TY - JOUR
T1 - Creative Tourism and Mobile Apps
T2 - A Comparative Study of Usability, Functionality and Creativity of Travel Apps
AU - Dias, Álvaro
AU - Melo, Júlia
AU - Patuleia, Mafalda
N1 - Publisher Copyright:
© 2022 Publishing India Group. All rights reserved.
PY - 2022/6/1
Y1 - 2022/6/1
N2 - The focus of this paper was to create a quantitative study that would compare Usability, Functionalities and Creativity of a few travel apps in the field of Creative Tourism, in order to understand how they affect Use Intention of travel apps. Thus, a questionnaire was applied to tourists who are travel app users. Among 50 respondents visiting Lisbon, 3 apps were classified, TripAdvisor, Air bnb Experiences and Expedia. The findings reveal that tourists perceive that the touristic experiences they are involved in are creative, however it was not possible to ensure a correlation between Creativity of touristic experiences and App Use Intention. Furthermore, results demonstrate a significant correlation between Usability-Use Intention, and App Functionalities-Use Intention.
AB - The focus of this paper was to create a quantitative study that would compare Usability, Functionalities and Creativity of a few travel apps in the field of Creative Tourism, in order to understand how they affect Use Intention of travel apps. Thus, a questionnaire was applied to tourists who are travel app users. Among 50 respondents visiting Lisbon, 3 apps were classified, TripAdvisor, Air bnb Experiences and Expedia. The findings reveal that tourists perceive that the touristic experiences they are involved in are creative, however it was not possible to ensure a correlation between Creativity of touristic experiences and App Use Intention. Furthermore, results demonstrate a significant correlation between Usability-Use Intention, and App Functionalities-Use Intention.
KW - App Functionalities
KW - App Usability
KW - Creative Experiences
KW - Travel Apps
KW - Use Intention
UR - http://www.scopus.com/inward/record.url?scp=85131648926&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85131648926
SN - 0974-6250
VL - 15
SP - 17
EP - 29
JO - International Journal of Hospitality and Tourism Systems
JF - International Journal of Hospitality and Tourism Systems
IS - 1
ER -