Children’s cancer narratives on YouTube: Agency and entrepreneurship in Brazilian CarecaTV

Lidia Marôpo, Raiana de Carvalho, Ana Margarida Ferreira Rato Jorge

Resultado de pesquisarevisão de pares

3 Citações (Scopus)
3 Transferências (Pure)

Resumo

This article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.
Idioma originalInglês
Páginas (de-até)318-330
Número de páginas13
RevistaGlobal Studies of Childhood
Volume11
Número de emissão4
DOIs
Estado da publicaçãoPublicadas - 2020

Keywords

  • COMUNICAÇÃO
  • SAÚDE
  • MEIOS DE COMUNICAÇÃO EM LINHA
  • REDES SOCIAIS
  • YOUTUBE
  • INFLUENCERS
  • CANCRO

Impressão digital

Mergulhe nos tópicos de investigação de “Children’s cancer narratives on YouTube: Agency and entrepreneurship in Brazilian CarecaTV“. Em conjunto formam uma impressão digital única.

Citar isto