Atividade física, exercício físico e fitness em Portugal: passado, presente e futuro

This article sought, analytically and narratively, to analyze the trends in physical activity and exercise practice in Portugal over the past two decades. Additionally, the context of fitness in the national territory was examined, based on records released over the past years. Specifically, physical exercise was analyzed based on the fitness context, where interest was focused on the economic response to attrition rates and the weekly frequency of members. The current work is structured into several parts, namely: i) physical activity practiced in Portugal; ii) the panorama of physical exercise and fitness in Portugal; and iii) the economic analysis of the fitness sector in Portugal; iv) levels of physical exercise, and v) reasons for non-practice and abandonment of physical exercise. Finally, we will present a discussion highlighting practical implications. In conclusion, this study highlights the difficulty of the fitness sector in reversing inactivity trends. There is a need to review the methods used to assess physical activity and exercise. Additionally, it underscores the importance of understanding the reasons for dropout in fitness centers and implementing reforms to improve customer experience and reduce attrition rates.