Ana Rita Farias completed her PhD in Psychology in December 2013 from ISCTE-Instituto Universitário de Lisboa (ISCTE-IUL). Currently, she is an Auxiliary Researcher and Invited Assistant Professor at Hei-Lab: Digital Human-Environment Interaction Lab. During her career, Professor Farias has held research positions and visited as a guest researcher both in psychology and in business and economics departments: Utrecht University (NL); University of Wisconsin (USA); Católica Lisbon Research Unit in Business and Economics (CUBE); and Center for Economics and Finance at University of Porto (cefUP). She began her research career studying social psychology ¿ multimodal perception and situated approach to human cognition. Over the last few years, she has pivoted her research agenda from pure Psychology to Behavioral Economics. Professor Farias has collaborated in several research projects funded by both national (FCT) and international agencies (NIMH; EC; FCT-EC).