Faculty and Head of Research at TRIE - Transdisciplinary research center for Innovation & Entrepreneurship of Group Lusofona ULHT, ULP, ISMAT. He is an active Business entrepreneur in the fields of Design and Innovation, Marketing, Social Innovation and Creativity. Américo is a System Thinker, course creator, creative leader, models and tools developer and at his essence a provocateur, disruption igniter and bias toward change. His passion is to challenge existing dogmas and paradigms applying research methods designed through the Eyes of the user/consumer. His a Science to the market believer and his work as a senior innovation facilitator and cross-pollination mind-set his recognized by his co-workers, students, colleagues and peers. His quest for doing things different and better makes him an inspirational leader and a Design innovation faculty and speaker. Nowadays he integrates H2020 Projects has researcher and his IR of Cocoon Erasmus + Looking forward research project EU funded