O uso de produtos naturais em produtos cosméticos : perspectivas e desafios

Abstract

This study investigates how ecological literacy influences consumer preferences for "natural" cosmetic products in a society striving for more sustainable industrial and consumer practices. Ecological literacy, also known as ecoliteracy, encompasses the knowledge, attitudes and behaviours that reflect an understanding of the interconnectedness of ecological, social and economic systems. A quantitative methodology was employed to gather data from 153 Portuguese cosmetics consumers regarding their use of natural cosmetics, dimensions of ecoliteracy, and related factors. Ecoliteracy levels were measured using a validated multidimensional scale with five factors: environmental, social, emotional, economic and ecological consumer behaviour. The findings align with prior research that has emphasized the role of environmental knowledge and attitudes in determining green and sustainable consumption. Consumers with high levels of environmental awareness are more likely to feel motivated to minimize environmental harm by purchasing sustainable cosmetics. Despite acknowledged limitations that may influence the conclusions, such as the sampling methodology, this exploratory study offers valuable insights into ecoliteracy as a predictive factor for ecological cosmetics consumption. The findings suggest that promoting ecological literacy among consumers could adopt more responsible and sustainable consumption patterns within the healthcare and cosmetics industry. Keywords: cosmetic product, natural ingredients, sustainability, eco-literacy

Date of Award	2023
Original language	Portuguese
Supervisor	João Pedro Bernardo Gregório (Supervisor) & Catarina Rosado (Supervisor)