Medir - Avaliar - Aferir – Apreciar: contributos para um referencial de qualidade de gestão para teatros de serviço público

  • Margarida Paula Chamiço Heitor Dias Branco

Student thesis: Master's Thesis

Abstract

This research aims to find answers to two questions: “what can be expected of a public service theatre venue?” and “how can we tell is this theatre is accomplishing its activity with quality?” As for the first question, a standard of requirements has to be defined, before it can be used to evaluate its fulfillment and answer the second question. The ISO 9001:9008 standard has been proposed as a starting point for the development of a specific standard, but considering its business origins, it will have to be adapted in order to be applied to the cultural sector. For this adaptation to take place, the relevant differences between businesses and cultural organizations have to be identified. Cultural capital, both in economic sense, as the identitary heritage of a territory, and in sociological sense, as the capacity of the individual to enjoy cultural and artistic goods, is the concept upon which this differentiation is centered, leading to fundamental management implictions, including on quality management. These implications, added to the empirical findings from the case study at the Teatro Municipal de Faro – Teatro das Figuras and from interviewing the directors of four other theatre organizations, were the foundations for the proposed requirements for a quality management standard to public service theatre venues.
Date of Award2013
Original languagePortuguese
SupervisorPEDRO MIGUEL ALVES FELÍCIO SECO DA COSTA (Supervisor) & VICTOR MANUEL ESTEVES FLORES (Supervisor)

Keywords

  • COMMUNICATION
  • CULTURAL MANAGEMENT
  • QUALITY
  • THEATRE
  • QUALITY CERTIFICATION
  • TID:201208288

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