Empreendedorismo e criação do próprio emprego
: projeto de consultoria e formação

  • Cristina Isabel de Matos Lopes

Student thesis: Master's Thesis

Abstract

Unemployment is an issue that is addressed daily due to the impact it has on the economy at national
and global level. It is important to study and deepen the existence of active employment policies and
measures to mitigate this issue, to manage the constant challenge and fragilities caused by economic crises.
One of the existing support measures and useful tool to combat unemployment in Portugal is the
Support Program for Entrepreneurship and the Self-Employment (PAECPE). This line of support for
entrepreneurs, managed by IEFP, encourages entrepreneurship to the detriment of passive financial
compensation, resulting from unemployment, and is also a driving tool for social entrepreneurship.
It is along these lines that this work aims to contribute to the analysis of entrepreneurship in the
context of measures to support the creation of one's own employment, through its framework, as well as
allowing potential promoters to be encouraged to learn about the support available and to create their own
employment, as an alternative to the unwanted situation of lack of work.
In this sense, taking into account the promoter professional experience and her network established
over the years, both strengths of the project now presented, within the scope of the Master's Degree in
Business Management, this project aims to create employment and start an activity, providing consulting
and training services, especially in the business plan issue, under the legal form of Individual Entrepreneur.
The presented project constitutes the creation of a single job feature, the promoter’s job and intends
to cover the national market, having as clients technical support and training providers, accredited for this
purpose, as well as future entrepreneurs, employed or unemployed, who wish to obtain consultancy and /
or training to draw up a business plan.
In order to start an activity, it will only be necessary investment on the acquisition of a laptop, in
the total amount of € 549.99.
It is expected that the activity will start in january 2024, so this project is prepared with the analysis
period of three full calendar years (2024, 2025 and 2026), and it is expected to present positive results in
its first year activity.
This work is structured in several parts. The first part addresses in the introduction, including the
idea and of the promoter history, the second part integrates the theoretical framework of entrepreneurship,
its relationship with unemployment, the labor market and the active employment Portuguese policies,
followed by the general methodology of the business plan and the market analysis, as well as the results
presentation and positioning proposal.
In the last part there are the recommendations and guidelines for the future, the conclusions,
bibliographical references and annexes.
Keywords: Entrepreneurship, Self-Employment, Business Plan.
Date of Award2024
Original languagePortuguese
SupervisorNazaré de Jesus Gonçalves Pires Soares Marques (Supervisor) & CATARINA JOANA VIEIRA GOMES (Supervisor)

Keywords

  • MANAGEMENT
  • BUSINESS MANAGEMENT
  • ENTREPRENEURSHIP
  • EMPLOYMENT

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