TY - GEN
T1 - Market Segmentation and Relationship Management of Fashion Tourism
T2 - International Conference on Tourism, Technology and Systems, ICOTTS 2022
AU - Sousa, Bruno
AU - Machado, Annaelise
AU - Gonçalves, Márcia
AU - Santos, Lara
AU - Catarino, André
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2023
Y1 - 2023
N2 - This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed conceptual model to understand some of the main determinants of tourist demand in fashion tourism environments and their behavioral intentions (i.e., satisfaction and loyalty). Fashion tourism is a niche market segment that evolved out of three major sectors: creative tourism, cultural tourism, and shopping tourism. Fashion tourism can be defined as the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers, and host communities, with people traveling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion. The present study represents an important contribution in relation to the management of tourist destinations and the development of the relationship with the consumer. This manuscript is an aid to marketing and management in specific contexts of fashion tourism. The present study has as its main limitation its embryonic stage, not including collection of primary data or development of an empirical study.
AB - This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed conceptual model to understand some of the main determinants of tourist demand in fashion tourism environments and their behavioral intentions (i.e., satisfaction and loyalty). Fashion tourism is a niche market segment that evolved out of three major sectors: creative tourism, cultural tourism, and shopping tourism. Fashion tourism can be defined as the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers, and host communities, with people traveling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion. The present study represents an important contribution in relation to the management of tourist destinations and the development of the relationship with the consumer. This manuscript is an aid to marketing and management in specific contexts of fashion tourism. The present study has as its main limitation its embryonic stage, not including collection of primary data or development of an empirical study.
KW - Fashion tourism
KW - Relationship management
KW - Segmentation
KW - Tourism marketing
UR - http://www.scopus.com/inward/record.url?scp=85164934341&partnerID=8YFLogxK
U2 - 10.1007/978-981-19-9960-4_35
DO - 10.1007/978-981-19-9960-4_35
M3 - Conference contribution
AN - SCOPUS:85164934341
SN - 9789811999598
T3 - Smart Innovation, Systems and Technologies
SP - 399
EP - 407
BT - Advances in Tourism, Technology and Systems - Selected Papers from ICOTTS 2022
A2 - Abreu, António
A2 - Carvalho, João Vidal
A2 - Liberato, Dália
A2 - Galdames, Iván Suazo
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 3 November 2022 through 5 November 2022
ER -