Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective

Bruno Sousa, Annaelise Machado, Márcia Gonçalves, Lara Santos, André Catarino

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed conceptual model to understand some of the main determinants of tourist demand in fashion tourism environments and their behavioral intentions (i.e., satisfaction and loyalty). Fashion tourism is a niche market segment that evolved out of three major sectors: creative tourism, cultural tourism, and shopping tourism. Fashion tourism can be defined as the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers, and host communities, with people traveling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion. The present study represents an important contribution in relation to the management of tourist destinations and the development of the relationship with the consumer. This manuscript is an aid to marketing and management in specific contexts of fashion tourism. The present study has as its main limitation its embryonic stage, not including collection of primary data or development of an empirical study.

Original languageEnglish
Title of host publicationAdvances in Tourism, Technology and Systems - Selected Papers from ICOTTS 2022
EditorsAntónio Abreu, João Vidal Carvalho, Dália Liberato, Iván Suazo Galdames
PublisherSpringer Science and Business Media Deutschland GmbH
Pages399-407
Number of pages9
ISBN (Print)9789811999598
DOIs
Publication statusPublished - 2023
EventInternational Conference on Tourism, Technology and Systems, ICOTTS 2022 - Santiago, Chile
Duration: 3 Nov 20225 Nov 2022

Publication series

NameSmart Innovation, Systems and Technologies
Volume340
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026

Conference

ConferenceInternational Conference on Tourism, Technology and Systems, ICOTTS 2022
Country/TerritoryChile
CitySantiago
Period3/11/225/11/22

Keywords

  • Fashion tourism
  • Relationship management
  • Segmentation
  • Tourism marketing

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