Data Science with Data Mining and Machine Learning A design science research approach

Access to large amounts of data, provided by continuous technological progress, becomes increasingly important for organisations. The access to data becomes even more useful when managers consult structured information in real time. This requires the adoption of data analysis techniques that, at a strategic level, allow the definition of business goals according to pre-defined objectives, and which help companies in their functional activities. With Data Science, Data Mining and Machine Learning platforms allow the development of decision support systems, capable of establishing patterns between data and making truly useful predictions for decision support. The methodology used in this work aims to combine Data Science methods, such as Data Mining and Machine Learning, in order to demonstrate the importance of transforming data into organised and oriented information to support decision making.