Abstract
The COVID-19 pandemic has created several challenges for all organizations. However, Nonprofit Organizations (NPOs), due to their unique specificities, when compared to other types of organizations, face unique challenges. NPOs are extremely vulnerable during crisis, although the literature suggests that it is not known to what extent these organizations are prepared to deal with crises and have proper crisis management and planning strategies. Given this literature gap, this research aims to better understand the impact of this crisis on Portuguese NPOs through the research question: What is the impact of a crisis like COVID-19 on NPOs’ perceptions of crisis management and planning? A mixed method is used, including document analysis, qualitative interviews, and a quantitative methodology through a questionnaire survey. Study 1 provides an explanation on why Portuguese NPOs had no planning and were unprepared to cope with the COVID-19 pandemic. Study 2, comprising a larger sample, diagnoses and suggests an insufficient level of planning and preparedness as the main finding, substantiated by the lack of planning activities, teams, infrastructures, and communication practices. The findings of each study, implications, and avenues for future research are addressed.
Original language | English |
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Title of host publication | Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector - Selected Papers from XXI International Congress on Public and Nonprofit Marketing IAPNM 2022 |
Editors | Ana Maria Soares, Beatriz Casais |
Publisher | Springer Nature |
Pages | 79-99 |
Number of pages | 21 |
ISBN (Print) | 9783031290190 |
DOIs | |
Publication status | Published - 2023 |
Event | 21st International Congress on Public and Nonprofit Marketing, IAPNM 2022 - Braga, Portugal Duration: 7 Jul 2022 → 8 Jul 2022 |
Publication series
Name | Springer Proceedings in Business and Economics |
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ISSN (Print) | 2198-7246 |
ISSN (Electronic) | 2198-7254 |
Conference
Conference | 21st International Congress on Public and Nonprofit Marketing, IAPNM 2022 |
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Country/Territory | Portugal |
City | Braga |
Period | 7/07/22 → 8/07/22 |
Bibliographical note
Publisher Copyright:© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Keywords
- COVID-19
- Crisis management
- Crisis planning
- Nonprofit Organizations (NPOs)
- Portugal