Abstract
Nowadays, when it's a priority to support the recovery of the civil aviation industry, it is essential to consider the role played by technology, specifically artificial intelligence. The goal of this study is to dissect how this powerful tool can contribute to the growth of the airport sector, starting by raising the research question, "How can artificial intelligence add value to an airport?". It is within the scope of its application that the concept of performance is highlighted, based on measuring the efficiency level of operational activities, through principles such as consumer trust, service quality and opportunity for organizational cost reduction, driving the investment to critical value-creating elements for airport management. By exposing the presently known cases of AI application, it becomes necessary to address their level of expansion across the world, outlining their relationship with the responsible factors for value growth, and enabling the development of forecasts, regarding the investment in airport security, which is currently limited to only certain segments.
Original language | English |
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Title of host publication | Strategic Management and Policy in the Global Aviation Industry |
Publisher | IGI Global |
Pages | 223-246 |
Number of pages | 24 |
ISBN (Electronic) | 9798369309094 |
ISBN (Print) | 9798369309087 |
DOIs | |
Publication status | Published - 2024 |
Keywords
- AERONAUTICS
- ARTIFICIAL INTELLIGENCE
- AIRPORTS
- CIVIL AVIATION