Anúncio e capa de revista : territórios paralelos ou contíguos?

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Abstract

Image and text are two elements shared by magazine advertisements and magazine covers. Do the similarities between these two communicational devices begin or end here? The answer to this question entails the analysis of the strategies that inform the conception of an advertisement and a magazine cover. Due to consisting in solid representatives of the journalistic world, we have chosen to circumscribe the analysis to newsmagazines. The comparison and discussion of theoretical arguments will be complemented by an empirical analysis of the January 2004 covers of the Portuguese newsmagazine, Visão, with the objective of discovering the traces which may or may not relate covers to magazine advertisements. 364
Original languagePortuguese
JournalCaleidoscópio : Revista de Comunicação e Cultura
Publication statusPublished - 2005

Keywords

  • COMMUNICATION
  • JOURNALISM
  • MEDIA
  • ADVERTISING

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