• Campo Grande, 376, Campo Grande, 376

    1749-24 LISBOA

    Portugal

Calculated based on number of publications stored in Pure and citations from Scopus
20112023

Research activity per year

Personal profile

Biography

Currently researching on digital advertising, Paulo Ferreira is a PhD student in Marketing at IULISCTE. Holds a degree in Sociology from IUL-ISCTE and a Master Degree in Communication Science from Universidade Nova de Lisboa, Portugal. Is Research domains include e-Marketing, web advertising, eyetracking for web usability, social uses of technology an audience research. Since 2004, has participate in several research projects and have several articles and presentations on internacional conferences. Is the IT coordinator for the implementation and inovation of e-learning systems and new projects at Universidade lusófona and is involved in several projects for the development of mobile applications for distance learning..Is a teacher in Universidade Lusófona since 2005 on subjects like multimedia, digital image, web design and introduction to computing (HTML5 and CSS3).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 17 - Partnerships for the Goals

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Collaborations and top research areas from the last five years

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