Holds a Ph.D in management - Doctor Europaeus - Head of Reseach TRIE - Transdisciplinary Research Center for Entretrepreneurship & Innovation Ecossystems, Head of Research Entrepreneurship & Innovation at ISMAT - Portimão. He is an active Business entrepreneur in the fields of Design and Innovation, Social Innovation and Creativity. Américo is a System Thinker, Creative leader, models and tools Developer and at his essence a provocateur, disruption igniter and bias toward change. His passion is to challenge existing dogmas and paradigms applying research methods designed ¿trough the Eyes of the user/consumer¿. He his a ¿Science to the market believer¿ and his work as a senior innovation facilitator and crosspollination mind-set his recognized by his co-workers, students, colleagues and peers. Is quest for ¿doing things different and better¿ makes him an inspirational leader and an innovation faculty and speaker. Keywords: teacher, researcher, entrepreneur, innovator, creative leader